It looks so simple when you see a beauty product on the shelf. The best have taken years to develop, and the process is complicated, particularly when you consider formulation, testing, manufacturing, packaging, production, branding, marketing, sales, and so on and do forth...
Having launched successful beauty brands from scratch, from concept to store, following 20 years in and around the industry, I understand the process of creation and formulation, and exactly what it takes to move from an idea on the drawing board to the uniqe, exciting product you dream of seeing on shop shelves.
1.
We start with the idea, your idea.
If you need help developing your concept, we can work together to achieve the best idea for your new beauty product, skincare or colour cosmetics range.
4.
As the brand takes shape, we introduce supplier best suited for you needs. I have good working relationships with many factories in Europe, especially in Italy. A “Made in Italy” label still carries the most weight with customers, and thankfully my Italian is fluent (and better than my English!)
7.
Once we have your product formulations and your packaging, we will need to test your new product formula in your new packaging – this is a regulated process and takes time. The final product is ready for launch once the testing process for each market is complete.
2.
With the concept clearly defined, we flesh out the product range, the look-and-feel of the product, the primary and secondary packaging, and the key elements and philosophy that will bring your idea to life.
5.
Specilaist lab formulators work with me to create the most original, unique and 'on-trend' formulas, using only the best active ingredients. This process will be guided by you and the things you love, that also reflects the personality of your brand and the results we want to achieve.
8.
While preparing for launch, we can arrange the photo shoots needed to create the all the imagery to bring the product and your brand to life.
This process will also create image libraries for your social media, website and brand communications materials.
3.
We work with our creative branding consultants (or yours) to create your new brand – the strategy, the brand and visual identity, the communications platform, understanding your customer and target market.
6.
At this point, packaging suppliers show us the best packaging solutions available today, from pure luxury, to fully green sustainable options. If you wish, we can create your own original packaging by moulding shapes and sizes and materiald to your own unique designs.
9.
If needed I can point you in the right direction for specialist PR support, sales and marketing, ecommerce and social media services. I can also help you negotiate these services, or help with recruitment, if you prefer to build your own sales and marketing team in house…
10.
You, your brand and your products are ready for market!
What is involved in creating my product?
A complete cosmetic creation service that helps you design your own tailored, and fully integrated service package. Each package is custom-built from start to finish, taking into account your individual preferences, budget and lifestyle.
